Our vision was simple, a world full of fine and pure beauty, a world where beauty is unique and accessible.
We envisioned a world where our tryst with beauty does not harm nature or innocent beings.
We envisioned a world where harmful chemicals do not infiltrate our bodies through the skin.
Thus, we set out on a quest to set our world free from supercilious beauty standards; free from cruelty towards animals, free from unsustainable destruction of nature, free from beauty products seeped with vicious chemicals.
Our quest ended up taking us to this small but incredible country in western Africa, Ghana, where we saw our solutions hanging on the branches of the “Karite” tree, aptly titled the tree of life.
We saw communities of women thrive in peaceful harmony working, as sustainable extractors of this timeless staple. Our quest has not ended there, it has just begun.
It was a golden sun-rise in a hamlet of Ghana, Western Africa and soon enough, scores of local women set out for work. Intrigued, we followed and saw the local women collecting fruit from wild trees, the shea fruit. They separated fruit kernel from nuts, washed and dried them in a practised manner. They had a purity standard at every stage.
We were astounded at their diligence, hard work and the sense of ownership they had. They removed the shells, ground and roasted the nuts. Slowly, the roasted nuts started exuding out oils. They used their traditional technique to separate the oil and emulsify the collected oils with water.
The rich, creamy shea butter was thus born, Shea at the heart of “her” industry.
The shea butter production is locally governed and managed in its entirety by women in Ghana.